I was out with my friend the other day walking around downtown Chicago, when I saw a very intriguing sign on a bus that said Salt Must Die.  Obviously this was before I had heard of the movie Salt starring Angelina Jolie.  It was a very vague sign, and then I saw several more of these signs.  After being barraged by the signs while driving in the car, walking down the street, or riding on the train, I finally gave in, grabbed my cell phone, and went to their website address (as I would since I was “mobile” all of the times that I saw the billboards and signs.)

What I saw when I got the website was a black screen with the Flash Player Missing icon that you will of course see if you are trying to view a website in flash.  They lost me, and I never went back to the site.  What they should have done was have a way to detect that I was using a mobile device, and redirect me to a page where I would be asked to sign up to use this awesome game that they really wanted me to play, and then invite me back to play it on my computer when I got home.

Moral of the story: if you are utilizing advertising where the majority of the people who are going to see it are mobile, then design your websites for use on those kinds of devices.

This entry was posted on Monday, August 16th, 2010 at 7:42 pm and is filed under Mobile Marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.