Why Not Flash?
08.16.10
Everyone loves a little bit of glitz with their websites. The moving pictures and the words swirling around the page. It’s tempting to fall into the pit of having a flash website.
Here’s why you shouldn’t
1. Google can’t see it. Bing can’t see it. Yahoo can’t see it. You’ve just stopped yourself from being found on all three of the major search engines. Not only that, as you navigate from page to page on a flash website, that title of the website doesn’t change, so you can’t even try and get different keyword phrases to show up in Google.
2. Cell phones can’t see it. What the people who view it on a cell see is a big gray box. Not very impressive.
A flash element here and there like a small banner is fine, but don’t go crazy and design the whole thing in flash. If you do, you will have to redo it very soon, unless you want to spend a lot of money on google pay per click campaigns.