08.16.10
I’ve been an email marketer for 6 years now. Long enough to know what works and what doesn’t.
I constantly get the request to have a prettier font, or a background image throughout the entire email.
Here is why you shouldn’t do that:
Many email applications, such as Gmail, Hotmail, Microsoft Outlook, and Microsoft Entourage block those pretty pictures. What your audience then sees are a bunch of boxes with blue X’s through them. Read the rest of this entry »
08.16.10
Everyone loves a little bit of glitz with their websites. The moving pictures and the words swirling around the page. It’s tempting to fall into the pit of having a flash website.
Here’s why you shouldn’t
1. Google can’t see it. Bing can’t see it. Yahoo can’t see it. You’ve just stopped yourself from being found on all three of the major search engines. Not only that, as you navigate from page to page on a flash website, that title of the website doesn’t change, so you can’t even try and get different keyword phrases to show up in Google.
2. Cell phones can’t see it. What the people who view it on a cell see is a big gray box. Not very impressive. Read the rest of this entry »
08.16.10
There is a very simple answer to that question. We’ve been burned. Not just once, but multiple times by hosting companies that promise to back up the data or the database, yet they don’t. Once you have been burned by a website hosting company, you never go back.
08.16.10
I was out with my friend the other day walking around downtown Chicago, when I saw a very intriguing sign on a bus that said Salt Must Die. Obviously this was before I had heard of the movie Salt starring Angelina Jolie. It was a very vague sign, and then I saw several more of these signs. After being barraged by the signs while driving in the car, walking down the street, or riding on the train, I finally gave in, grabbed my cell phone, and went to their website address (as I would since I was “mobile” all of the times that I saw the billboards and signs.) Read the rest of this entry »